On average, each British household watches 4 hours of television per day, meaning that TV advertising has a massive audience. It is a fact that TV advertising is expensive and so may not be an option for small or independent hotels, however, for hotel chains it is a fantastic way to increase exposure.
It can be argued that hotel chains are very similar and it is difficult to choose between them; TV advertisements give hotels the chance to present features which set them apart from the crowd e.g. free breakfast for children, free Wi-Fi, airport parking etc. New features and facilities can be broadcast nationally to encourage new customers or old ones to return.