Word-of-mouth recommendations are the best way in which you can attract new business; the guests will have a positive view of your hotel before they even arrive! It is important to treat all guests with the upmost respect and politeness because then they will turn into repeat visitors, and perhaps bring their friends too.
Being visible on the Internet is important, particularly on social networking sites. Having a business Facebook page will allow people to ‘Like’ your hotel; the more ‘Like’s’ you have, the more recommendations you have. This will help improve your company profile and also reach a wider audience. Positive comments can be left too, further building a positive brand reputation.